How is Digital Out of home much more influential compared to Traditional OOH?
World is now changing to Digital OOH, which is showing tremendous growth when compared to other media’s. In the current clutter of flex based hoardings, brands prefer DOOH to get their adverts standout and reach target audience. We now have technology which creates more opportunity to engage with audiences effectively. PlayAds want to step ahead of time and embrace new technologies and solutions to its customers.

What is your maximum inventory offered ?
We offer limited inventory cycle of 5 minutes to avoid Ad clutter. We offer minimum impressions of 288 Nos in each screen per day.

How much time is required to upload customer creative’s on your Digital Media ?
All new campaign upload and changes can be made in a short span of below 1 hour time after receiving customer approvals.

What is the proof for advert display ?
We submits Monthly Display Log Sheets along with our monthly invoice to every clients. This is an automated display log sheet generated from our system which is a measurement tool of display in our media.

How is your media more effective than other traditional medias like TV broadcasting and news papers ?
Now a days, it is easy to record channels in TV and as long as you have remote in your hand, you can always skip to different channels and thus brand recall to audience cannot be guaranteed. News papers are in their last session as people are reading it on the Internet. With 6,000-plus newspapers in this country, the media planner finds it difficult to reach out to the target audience. So to reach audience, the only option is to attract them and display adverts along with vital information they needs.With technology it is now possible to get consumers to connect with the brand in an interactive and engaging manner and take it beyond the passive communication of the past.

Currently, the DOOH is restricted to high end places like malls and airports but PlayAds is one such company which is making DOOH model at railway stations as well, Why?
It is only when the masses and the classes are able to see your brand, your advert will meet the objective, and the right place for it is railways and roadways where we can see all category of customers. Having said that, we are not limiting ourselves to railways and roadways, we have further planned to expand our digital media to various sectors across the country.